The Bizarre Brews of Branded Entertainment Samsung's latest pop up pub, the Fold Inn, is a prime example of marketing excess.
The British love affair with pubs has inspired Samsung to create an immersive experience that blurs the lines between entertainment and advertising.
The pub features beer taps serving non alcoholic beers themed after Samsung's latest handsets: "City Pour," "Soho Sippa," and "Shoreditch Pint.