The World Cup's Golden Calf The just concluded Fifa World Cup has left us with a familiar feeling: that money, advertising, and corporate sponsorship have become as essential to the tournament as goals, free kicks, and penalty shootouts.
As billions of dollars were spent on consumerism, hospitality, and travel, the question remains: at what cost? Fifa estimates that the tournament adds $40.
9 billion to global GDP, with the US accounting for nearly half of this total.