Diageo Boss Launches £743m Cost Cutting Plan to Deliver Turnaround The drinks giant's £743m cost cutting plan, launched under new boss Dave Lewis, is sparking debate about its potential to deliver a turnaround.
Beneath the surface, however, this appears to be more than just another round of belt tightening – it's a deliberate attempt to refashion Diageo into a more agile and competitive business.
Lewis, known for his no nonsense approach as "Drastic Dave" at Tesco, is once again making waves with his cost cutting measures.