The Merchandise of Ephemeral Popularity The shuttering of a large Trump merchandise store in Tennessee raises questions about the staying power of the former president's brand.
It highlights the precarious relationship between popularity and profit, where even ardent supporters can only sustain their idol for so long.
Located along Interstate 40 near Knoxville, Tennessee, the store was an eyesore of oversized billboards and banners screaming "Make America Great Again.