The AI Shift: From Enthusiasm to Skepticism The news media's infatuation with artificial intelligence has been well documented over the years. However, a significant shift is underway.
After an initial honeymoon phase of unbridled enthusiasm for all things AI, broadcasters are now grappling with the consequences of this technology on everyday lives.
In the UK, a study by PR firm Be Broadcast found that media coverage of AI has moved from focusing solely on product launches to examining its impact on various aspects of society, such as child safety, youth unemployment, and cybercrime.