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Rick Beato Critiques Music Publicity Machine

The McCartney Beato Conundrum: A Tale of Two Audiences The recent video interview between musicologist Rick Beato and Billy Joel has sparked calls for a similar sit down with Paul McCartney.

But according to Beato, there's a good reason why this won't happen anytime soon.

In his latest upload, "Why Paul McCartney Won't Be On My Channel," Beato explains the stark contrast between the mainstream publicity machine and his own platform, which prioritizes deep musical appreciation over shallow viral gimmicks.

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