FIFA's Bazaar: The Privatization of the Beautiful Game The latest proposal from FIFA to sell off a minority stake in the World Cup has sent shockwaves through the global football community.
Even some of the organization's closest allies are sounding alarm bells about the plan, which would see private investors like Thrive Eternal, led by Joshua Kushner – younger brother of Jared Kushner and son in law of former US President Donald Trump – take a share of the World Cup's operations.
FIFA is supposed to promote and develop the sport, not turn it into a lucrative business venture. But under Gianni Infantino's leadership, the line between public service and profit has grown increasingly blurred.