The Safety Net Mentality: Why We'd Rather Be Certain Than Risky A recent YouGov survey has sparked debate about why Brits tend to be more risk averse than Americans.
The poll asked thousands of adults whether they would choose £50,000 instantly or flip a coin for a 50/50 chance of £1 million.
While some might view this as frivolous, it reveals an interesting insight into how we manage risk and reward.